First 72 Hours
Standalone Playbook

Crisis Communications

Standalone crisis communications playbook — messaging, press drafts, social scripts, and a first-72-hour timeline.

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Secure checkout via Gumroad. Instant PDF + Word download after purchase. Email receipt and delivery sent automatically.

One-time purchase
First 72 Hours, One Playbook
Messaging, press drafts, social scripts, and the first-72-hour timeline — print + edit on Day 1.
$29USD
  • Stakeholder messaging tree
  • Press release draft set
  • Internal comms cadence checklist
  • Social response scripts
  • First-72-hour timeline
  • Editable Word + print-ready PDF
  • Per-organization license
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What is included

The framework the comms lead runs the first hours with.

01

Stakeholder messaging tree
Visual map of stakeholder groups, channels, owners, and timing windows so leadership sees who hears what, when, and from whom — written during the first 4 hours, not after the press cycle.

02

Press release draft set
Plain-language press release skeletons for the first statement and the 24-hour follow-up, with bracketed fields you replace rather than language you rewrite — keeps the writing consistent across shifts.

03

Internal comms cadence checklist
Internal comms cadence checklist to keep staff, leadership, and union partners inside the wire — emissions to leak until a press release goes out.

04

Social response scripts
Pre-written social response scripts for the channels your audience actually uses, with do/don’t patterns an inexperienced comms lead can follow without inventing tone on the fly.

05

First-72-hour timeline
Hour-by-hour timeline of every required comms action in the first 72 hours of an incident — drafted so the on-call comms lead has a checklist, not a blank page.

06

Editable Word + print-ready PDF
Delivered as both PDF (ready to print or share) and an editable Word document so you can brand it for your organization and update it between incidents.

07

Per-organization license
One fee, one program. Share with anyone inside your company — no per-seat math and no redistribution of the editable files themselves.

Who this is for

Teams that have to brief leadership before the press does.

  • Communications leads who need a consistent voice in the first 72 hours of an incident
  • Operations and safety leads briefed by leadership before the press does
  • Small teams that don’t have a full external-comms function and need a ready plan
  • Consultants delivering an editable crisis-comms framework to multiple clients

Sample preview

One section, shown straight.

A section from the editable file so you can see the structure and tone before checkout.

Sample — Press release draft, first block
The skeleton the team edits on Day 1 of an incident.
FOR IMMEDIATE RELEASE — [date, time, local timezone]

[Organization Name]
[One-line statement of the incident in plain language. No jargon.
No minimization. No attribution beyond what has been verified.]

[City, State] — [Organization] is responding to [brief, factual
description of what is happening]. [Quantify scope: number of
people affected, sites impacted, area of service disruption, as
of this release.] Our priority is [one sentence on the public-
facing priority — safety, service restoration, family contact,
etc.].

[What we have done so far — 2 to 4 bullets. Use past tense. Cite
sources where applicable.]

[What affected parties should do right now. Concrete, specific,
actionable — not "stay tuned."]

[Where to get updates — single URL, single phone number, single
next-update window.]

Excerpt only — the full file is delivered as an editable Word or Excel document after checkout.

Frequently asked

Common questions, answered up front.

What do I actually receive when I buy the playbook?
After checkout on Gumroad, you get the full crisis communications playbook — stakeholder messaging tree, press release drafts, internal comms cadence checklist, social response scripts, and a first-72-hour timeline. Each one is delivered as both a print-ready PDF and an editable Word document so you can tailor it to your organization and reissue it across incidents.
Does this replace a communications function?
No — the playbook is the framework that an on-call comms lead can run the first hours with. Larger or regulated programs should pair the playbook with professional communications review for any media-facing messaging.
Can my team share the playbook internally?
Yes — the license is per-organization, not per-seat. Share with anyone inside your company. Reselling or redistributing the editable Word files is not permitted.
How long does it take to adapt for our team?
Most teams customize the messaging tree and update the channel list in one to two focused sessions using the editable Word files, then keep the playbook the same across incidents. The playbook is designed to be re-used, replaced only as the team or messaging channels change.

Get the playbook

First 72 hours, one fee, ready-to-edit — $29, once.

Instant download. Email-captured by Gumroad for delivery and updates.

Buy Now — $29
Best Value

Crisis Communications + every other ReadyOps AI product.

The All-In-One Bundle wraps Crisis Communications and every quarterly update into one downloadable. Cheaper than buying the SKUs separately — you save $125 (56% off).

  • Individual total$224
  • All-In-One Bundle$99
  • You save$125 (56%)
Get the bundle — $99See bundle details